Boston Stoker Coffee

I worked for a local coffee company for 3.5 years, as their sole marketing and design employee. I helped the company refine their brand identity, expand their marketing tools, and manage their content company-wide. I created their Brand Identity Guidebook, email marketing templates, website layout, social media tone, and various brand materials. Check out a few of my favorite projects below.

This Holiday Passport was a marketing campaign with the objective to increase foot traffic at our coffee shops in the month of December. Inside the booklet was, “12 Days of Deals”, with free gifts and treats. The concept was created with our retail team and given to me to design and implement. Above is the cover, inside page, and first page. I designed six unique stamps for each of the six coffee shops to mark when a customer came in that to claim their deal.

Social Media Management

@bostonstoker

Snow Storm Affogato

Barista on Aux

Throwing Whipped Cream

Coffee Catch

Marketing Email
Transformation

I redesigned the companies email templates using Klaviyo and Square. Below is an example of before and after the redesign. I sent out 3-4 email marketing campaigns every week featuring products, sales, coffee education, and sharing stories.

Before

After

Photography

MY PROCESS - Mood Board, Gathering Supplies, Setting Up Photoshoot, Taking Photos, Editing

Merchandise

I created the Stoked campaign as a play on words with the coffee company’s name, Boston Stoker. The original faded brown crew neck sold out within a few weeks, encouraging the company to order another round in two different colors. Apparel from previous years continues to sit on the shelf. The company continues to use this design with plans to expand with stickers and t-shirts.